Friday, February 27, 2009

Sea of Skin

While surfing Cooliris, which many of you may have on your Firefox as a plug-in extension, I discovered a commercial by Vaseline. The commercial, titled Sea of Skin was launched in the UK in December 2006 and distributed globally in 2007. The amount of naked people in the one-minute duration is unbelievable. The concept itself is brilliant, but it does not even come close compared to the cinematography and the location choices. I was convinced the backgrounds were green-screened and CGI, but boy, was I wrong.


There is a six-minute Behind the Scenes. It showcases the week-long production process and the post-production. The scenes were filmed on-location in the Iceland (where it looked bone-chillingly cold!), Ireland and Barecelona. The commercial is at the end of the Behind the Scenes video, but if you want to jump right to the commercial, click here. It is so impressive and touching, I was on the verge of tears! I wish all advertising is this meaningful and real!

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